Field manuals
Reddit marketing, by industry
The same playbook doesn't work in r/SaaS and r/smallbusiness. Pick your vertical for the subreddits, cadence, and phrasing that actually land — and what gets you banned.
12 subreddits mapped
Reddit for SaaS founders
When someone asks ChatGPT "what's the best tool for X," the answer is increasingly assembled from Reddit threads. For SaaS founders, that changes the math: one well-placed comment in r/SaaS or r/webdev can keep selling for years, in search results and in AI answers. This is the playbook for doing it deliberately, without torching your account.
Read the playbook11 subreddits mapped
Reddit for E-commerce brands
Shoppers stopped trusting your product page years ago. Now they type your category plus "reddit" into Google and read what strangers say — and those same threads feed ChatGPT, Perplexity, and Google's AI answers. This guide covers how DTC and Shopify brands earn a place in those threads without getting banned or torched by mods.
Read the playbook12 subreddits mapped
Reddit for Marketing agencies & freelancers
Agencies and freelancers have a structural advantage on Reddit that most never use: the buying question — "how do I find a good agency" — gets asked in public, constantly, and roughly half of what AI engines cite when answering it comes from Reddit threads. This guide covers which threads to answer, how to write replies that read as expertise instead of pitching, and how to turn that into a lead channel for your own shop — and later, a service you sell to clients.
Read the playbook11 subreddits mapped
Reddit for Mobile app developers
App Store charts don't drive discovery the way they used to. Users now ask ChatGPT or Perplexity for "the best budgeting app," and roughly half of the citations behind those answers come from Reddit threads. This guide covers how mobile app developers get into those threads — which subreddits matter, what to actually write, and how to do it without getting removed by mods.
Read the playbook10 subreddits mapped
Reddit for Newsletter creators
Nobody subscribes to a newsletter off a display ad. They subscribe because someone they trust said "this is the one worth reading" — and increasingly, that recommendation happens in a Reddit thread. This guide covers where newsletter creators should show up on Reddit, what to say, and how to turn comments into a compounding subscriber loop without getting flagged as a spammer.
Read the playbook10 subreddits mapped
Reddit for Local & service businesses
When someone asks their city subreddit for a plumber, the top comment does more than win that one job — it gets read by every future Googler with the same problem and, increasingly, gets cited by AI assistants answering "who's a good plumber near me." This guide covers where local and service businesses should show up on Reddit, how to phrase replies so locals upvote instead of report, and how to turn recommendation threads into a durable acquisition channel.
Read the playbook